AIREI · November content plan · for your review

50 pieces a month, 12 Nov to 11 Dec

The invoice asks for 50 organic pieces a month. 15 are already on the calendar, so 35 are left to make, and 32 of those need nothing from AIREI. Nothing is made, queued or put on the live board until you say yes.

50in the invoice
15on the calendar
35to make
32can make now
3wait on AIREI

What to check

Check the 35-piece queue below, then answer the four picks and press Approve or Request changes.

Waiting on you

  1. Statics: which look for the LinkedIn picture posts?
  2. How do we count to 50?
  3. Can I draft the ask list for AIREI?
  4. Who puts the articles on the website?
1

Statics: which look for the LinkedIn picture posts?

It covers the pending LinkedIn and Facebook/Instagram picture posts, about 15. Our reviewer split on this one, so it is your call.

More details
  • Both keep the locked rules: real AIREI photos for people and mills, code-drawn type, the horizontal logo with its descriptor, and the data line wherever numbers appear.
  • Either way you see one sample per look first (B adds one reskin of each winner).
  • Reskinning winners everywhere was looked at and ruled out.

Not answered yet

2

How do we count to 50?

This decides how many new pieces we make.

More details
  • One borderline case: the two 19 Nov anniversary albums (LinkedIn and FB + IG) are separate builds with their own captions but the same launch photos. I counted them as two. If you count them as one, the 11 Dec spare fills the gap.

Default if you leave it: Strict (as planned)

3

Can I draft the ask list for AIREI?

You send it, or tell me to. Three LinkedIn posts and the swaps depend on it.

What the list covers
  • The five levels (otherwise the swaps stay).
  • A written OK of the oil-drop mascot (they asked for the second mascot reel to go first on 29 Oct).
  • An engineer clip.
  • Founder words for a quote card.
  • The PHC customer clip.
  • Visit or event photos, plus OK to name who came.
  • A sharp thresher photo, by 20 Nov.
  • Hiring.
  • A native Malay reader for every BM line.

Not answered yet

4

Who puts the articles on the website?

We have no access to the site. Someone at AIREI posted two articles on 27 Oct.

Not answered yet

5

Optional: the earlier window's backlog (4 to 11 Nov)

Optional

Our default stands unless you change it. Leave this alone if it looks right.

Default if you leave it: Post it before 11 Nov (default)

The plan as a whole

Approve to start: words first, then one sample per look for you. Nothing is posted or sent to AIREI without your yes.

Not answered yet

Where we stand

LineInvoiceOn calendarTo makeCan make nowWaits on AIREI
LinkedIn posts1221073
LinkedIn long-form article1011–
Facebook + Instagram14688–
TikTok8355–
AI videos6422–
Palm School2022–
SEO articles (EN + BM)6066–
Lead magnet1011–
Total501535323

Production queue35 pieces, 12 Nov to 11 Dec

Week 1 · 12 to 15 Nov3

  • Thu 12 NovLinkedIn SME100 Award (presented 8 Dec 2023)Real stage photoCan make now
  • Fri 13 NovTikTok Kilang Sawit Pintar Pt3: the pressSlide seriesMade; copy over from Tricia's MacMade
  • Sat 14 NovAI video "Kilang Sawit Pintar in 45 s: ramp to tank"Real footage, stock Malay voiceCan make now

Week 2 · 16 to 22 Nov9

  • Mon 16 NovFB + IG AI safety monitoring on the mill floorReal frames from AIREI's filmCan make now
  • Tue 17 NovLong-form "AI in a palm oil mill starts with complete daily records" (1,200 to 1,500 words)Article + journal coverCan make now
  • Tue 17 NovTikTok Pt4: clarificationSlide seriesCan make now
  • Wed 18 NovSEO SterilizationEN article, BM after a native readCan make now
  • Wed 18 NovSEO Thresher and unstripped bunchesEN, then BMCan make now
  • Thu 19 NovLinkedIn AIREI Smart Mill, 2 years since the launchLight photo album, real launch photosCan make now
  • Thu 19 NovFB + IG AIREI Smart Mill, 2 years since the launchIts own album and captionCan make now
  • Fri 20 NovFB + IG Where oil hides at the pressDrawing from a real press frameCan make now
  • Sat 21 NovPalm School EP3 "Di mana minyak boleh hilang: dari penekan ke penjernihan"Malay narrator over real screens and photosWords passedCan make now

Week 3 · 23 to 29 Nov8

  • Tue 24 NovLinkedIn Engineer clip "Pakar Kilang"Real clipNeeds AIREI
  • Wed 25 NovLinkedIn The team behind the Smart MillLight album, team photos from AIREI's siteCan make now
  • Wed 25 NovFB + IG Ramp to conveyor, from aboveReal yard aerial photoReplaces "Level 3 of 5"Can make now
  • Wed 25 NovSEO Clarification: separating oil, water and sludgeEN, then BMCan make now
  • Thu 26 NovLinkedIn Partner voice: MDECReal testimonial clipCan make now
  • Fri 27 NovFB + IG Sterilizer to thresher to press, 4 cardsReal-photo carouselCard 3 needs a thresher photo by 20 Nov, or the post movesNeeds a photo
  • Fri 27 NovTikTok MyPalm lab moduleReal lab clip if one exists, else the passed slidesCan make now
  • Sat 28 NovAI video Mascot EP2Same engine and character as the first fiveCan make now

Week 4 · 30 Nov to 6 Dec10

  • Mon 30 NovFB + IG Fruit at the rampSpecimen-plate drawingReplaces a Level postCan make now
  • Tue 1 DecLead magnet Oil-loss watch list: five stations to read every shift (EN + BM, 4 to 6 pages)PDF, sent by WhatsAppCan make now
  • Tue 1 DecLinkedIn Lead-magnet launchJournal-style coverCan make now
  • Tue 1 DecTikTok Pt6: thresherSlide seriesCan make now
  • Wed 2 DecLinkedIn Founder quoteQuote cardNeeds AIREI
  • Wed 2 DecSEO CPO tank gauging and OEREN, then BMCan make now
  • Wed 2 DecSEO Mill lab records in one systemEN, then BMCan make now
  • Thu 3 DecLinkedIn Press oil loss, numbers first (4.93% to 3.61%)Code-drawn numbers card + data lineCan make now
  • Thu 3 DecFB + IG Lab readings join the mill's recordsGold-line photo, real MyPalm tabletMoved from 4 Dec (already taken)Can make now
  • Sat 5 DecPalm School EP4: reading a mill dashboard, one station at a timeSame as EP3Can make now

Week 5 · 7 to 11 Dec7

  • Tue 8 DecLinkedIn PHC customer clipReal clipNeeds AIREI
  • Tue 8 DecTikTok Pt7: kernelSlide seriesWords to writeCan make now
  • Wed 9 DecLinkedIn The control roomGold-line photoReplaces the hiring postCan make now
  • Wed 9 DecSEO AI safety monitoringEN, then BMCan make now
  • Thu 10 DecLinkedIn Visit or event albumLight albumNeeds AIREI
  • Thu 10 DecFB + IG How the press covered the 19 Nov 2024 launchLight album of real press clippingsReplaces a Level postCan make now
  • Fri 11 DecFB + IG What-vs-what (spare)Real photo vs real photoOnly if AIREI sends photosSpare
How each line gets made

Our reviewer chose a method per line, asked twice with the options reversed and with a check question it passed. All picks matched both times except the statics, which is why that one is yours.

Catch-up before 11 Nov
What happens on your yes
  1. BoardEvery pending piece goes on the AIREI calendar board as a "planned" tile, with a counter per line. You see it first; it goes live only when you say so.
  2. One spec per pieceEach piece gets its own spec: date, line, words, look, photos, and an ad ID minted when its build starts.
  3. Words firstAll captions, articles and scripts get the text checks, then a claim check. Malay lines wait for a native read.
  4. Pictures, one look at a timeYou see one sample per look before the rest of that look is made.
  5. VideosTikTok slides, the mill-footage video, mascot EP2 and the Palm School episodes, each checked frame by frame before you see them.
  6. ApprovalEach finished piece replaces its planned tile for you to approve. Nothing is posted, sent to AIREI or put on the website without your yes.

The paid ads (30 a month) stay in their own lane and are not part of this plan.

Already handled

Tricia's plan predates the "never name Minsawi" rule. Her three Minsawi rows are reworded in the queue, and the numbers card carries the data line "Data : AIREI's Proven Smart Mill Project".

Comments

Prepared by Zennith · 31 Oct 2026